New Century Integrated Outdoor Advertising embraces multi channel delivery. Where current systems end, Digital Advertising begins.

Linking to the public in different locations, outdoor in the street, on their mobile phones, in the home, via multiple delivery viewing platforms, all these reflective systems carry the message. 

The same network can connect the city directly, personally with each and every citizen and visitor.

This type of network is set to change current systems due to its impact, usability and transactional capabilities: it's good for the advertiser, good for the city and valuable to the public, whereas old world advertising has none of these attributes.
HERE

- The current advertising situation in cities is set to change, with the adoption in the media industry of digital advertising.

- The players, the city centre redevelopers and planning options are repositioning.

- The fitting of new or replacing old existing city centre advertising positions with new modern units has distinct advantages for both the city centres and their population and visitors.

- Our market research gives us a unique view, and we believe our finger is on the pulse of what will be happening next in the world of outdoor advertising combined with beneficial public services.

- We build and provide modern and stylish architecturally designed ‘street furniture’ information centers, that will simultaneously carry digital display advertising on large screens, together with a group of touch screen and a wireless services, with specially tailored local content and secure FREE internet access.

- We are poised to install in several new major locations. 

- Due to the fact that our integrated systems provide useful digital public access services, we gain locations in central pedestrian areas.

- With the addition of large screen advertising displays, these locations can become self sufficient and revenue positive for each city.  

- Displays visually high quality images, on high quality standard flat panel HD large screens. 

- Adverts on the digital screens can be changed remotely from a central server and hundreds of adds can be accommodated daily, with sequenced time slots appropriate to the demographics and time of the day and estimated types of viewers.

- It can include essential public service notices and full motion video services: emergency messaging and town and city council news/information/messages can be instantly included.

Mobile users

- Adverts can be duplicated onto our Wi-Fi network entry page, when local mobile users access the local digital content and gain free internet; they see the outdoor advertisers message.

- Secure 2D barcode sales vouchers can be issued to participants to recover later, or at retailers immediately at locations in the vicinity, completing the advertising to sale cycle!.

Home users

- Using the new digital HD TV equipment, we can deliver the same services onto a home digital TV channel, via an integrated internet link.

Technical details about Public DataWeb Integrated Advertising.

- Gives the city a direct channel to reach its public, as a general broadcast channel large screens, individually on touch screens and wireless and at home.

- Conforms to the needs of separate emergency messaging services.

- Encourages retail activity and supports city centre businesses, keeps sales activity local.

- For the citizen, visitor/tourist, the system is informative and the associated free digital services and telephone facilities are a distinct useful public service.

- Provides accurate data content services supporting: news, transport and entertainment.

- Tourist locations can trigger audio and text outputs, detailing the main points of interest and historical places.

- Classified adds are accessible on the local content services, on the touch screen street units, on the integrated local website and via Wi-Fi mobile access.

- Revenues from advertising can also stay local and can be shared with the city and or the city centre management services and retail infrastructure providers.